by Adil Wahid
Advertisement Hook: Peter
Brand Tagline: Change your life with anchor fans
Ramesh Deo film
21 April 2019
While some have creativity, RDP production house has creativity and numbers both to
compete in a production house race in India, they have produced over 250 ad films which
were all from leading brands of India. One of their ad is about Peter, sweaty and sad peter is
sitting in the middle of his nagging mother and father, we can also see a careless wife who is
brushing her teeth in the middle of the day. Peter finally gives in to his state and surroundings
and goes inside his room, he then looks at the fan finally ready to commit to his death but
then an idea comes to his mind, Peter switches from old fan to anchor fan, instantly turning
his house into a windy evening at the beach and this time, his parents are praising him while
his wife is offering him some cold juice. This idea is the foundation of Ramesh Deo film
productions, Although it sounds simple the casting of actors and concept work together to
produce some of the iconic hits of the century.
Ramesh Deo Production also handled thumbs up – taste the thunder ads which had
Hrithik Roshan climbing mountains to get a sip of aerated beverage. They have worked with
times of India on many occasion with a tagline as simple as “A day in the life of India”.
Anchor fan’s ad was the most pleasing among them because of its wide reach caused by the
relating factor of an Indian struggling through summer and with the touch of RDP films it
became an instant hit of that summer.
Picture Courtesy: Internet