Fevicol – Jor lagakar, haisha!

-written by Adil Wahid

13 May 2019

Conceived by: Rajkumar hirani
Genre: Comedy
Advertisement Hook: Unbreakable
Brand Tagline: Jor lagakar, haisha!

An ad film lost in history but which brings back many memories to people from the 90’s. Even back then fevicol was a well known company and they appointed Vidhu Vinod Chopra’s assistant, an ftii pune gradauate who was editing trailers for vidhu’s films at that time to help create this master peice, this ad starts with two wooden slabs coming together and people trying to break it by pulling a long rope tied on both side of the slab. Rajkumar Hirani is seen talking down to the people who are trying to pull the rope and also tells them that this is fevicol’s binding and it won’t give out so easily, at the end of the rope which is pushed by around 20-30 people we also see an elephant pulling the rope and Rajkumar simply pats his head for his effort. This ad is very hilarious yet informative. It comes down staright with a gavel and informs that fevicol is unbreakable and it does so in a very comic way. Best thing about this ad is that all this is done in 30 seconds exact. Many people try to be creative with their ads but an ad like this is what works best, yes this ad is creative but Rajkumar sir worked around the subject(fevicol) to come to this concept for the ad.

This ad opened many pathways for fevicol, the tagline that fevicol’s binding is ubreakable worked in the company’s favor for a decade. Rajkumar hirani went on to create another ad and also associated for many more ads for fevicol. All the ads better than the previous one.

Pic Courtesy: Internet

TRAVANCORE TALES

5 comments

  1. https://www.standardoysterco.Com

    That is very fascinating, You’re a very professional blogger.
    I have joined your feed and sit up for searching for extra
    of your wonderful post. Additionally, I have shared
    your site in my social networks

  2. Hairstyles

    I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I抳e incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂

  3. oprolevorter

    Youre so cool! I dont suppose Ive read anything like this before. So good to seek out any individual with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the net, somebody with slightly originality. helpful job for bringing one thing new to the web!

  4. Hairstyles VIP

    I precisely desired to thank you very much again. I’m not certain the things that I could possibly have done in the absence of the actual creative ideas discussed by you over this field. Completely was a terrifying matter in my opinion, but understanding the very well-written tactic you treated it made me to leap over happiness. I’m just happy for this information and in addition believe you realize what a powerful job you have been doing teaching men and women through your site. I am sure you haven’t come across any of us.

  5. Severs

    I have included this write-up to my book marks

Leave a Reply

Your email address will not be published. Required fields are marked *