-written by Adil Wahid
Advertisement Hook: Kids acting as adults
Brand Tagline: Ab Har Wish Hogi Poori
Handful of people came together and created an ad film which got happy creative services funded by international investors. Anyone in India know about this commercial – Child actors filling the role of adults , dubbed by adults is the hook of this commercial. 2 kids visit a shop and ask for watermelon juice. There is no other adult in this advertisement world.
The shopkeeper who is also a kid tells chotu to make the juice but chotu asks if fruit salad is ok with the customers to which the shopkeeper asks chotu why not juice and chotu tell them that the juicer’s motor broke. Hearing this, the shopkeeper simply hits his head and tells chotu that he got it 1500 Rupees to which chotu counters saying 1500 rs is too less for the juicer and that the shopkeeper must buy an expensive one for it to last. After hearing all this one of the customer says that the shopkeeper should check flipkart instead of physical shops since she recently got 2 juicers with 2 years warranty on it. Shopkeeper and chotu are shocked at the quantity to price ratio and the also warranty, then comes the banner. This is basically how these ads work. like the ZooZoo ads, the flipkart ad had so many of these running together on tv that they were hard to miss.
This ad was hilarious yet informative telling them the benefit of e-commerce. This brand had a different tagline for every section of products they did a video advertisement. If it was clothing they will change the tagline. Since the ad hit the tv spot it was an instant hit and critically acclaimed by many well read viewers of India and abroad.