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Proposal for Branding & Marketing Services for “Jolly Punch” Multi-Flavour Drinks  

*Submitted by Travancore Tales*  

*Date: [Insert Date]*

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### Objective  

To enhance the brand awareness and market presence of “Jolly Punch” multi-flavor drinks through comprehensive branding and marketing strategies. Our aim is to position the product in competitive markets, generate demand, and foster both online and offline engagement for long-term brand growth.

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### Scope of Services

 1. Market Audit & Consultation

– Market Audit Reports: Conduct a thorough analysis of the current market landscape, consumer trends, and competitors.  

– Consultation: Provide expert recommendations to refine your branding and marketing approach.

 2. Market Study & Brand Positioning

– Brand Awareness Study: Assess current awareness levels of “Jolly Punch” within target demographics.

– Competitive GTM Engagements: Formulate a strategy to engage competitively with similar products in the market.  

– Product/Price Positioning: Provide insights for optimal product positioning and pricing strategy.  

– Marketing/Business Recommendations: Offer actionable recommendations for market penetration and growth.

 3. Branding & Creative Production

– Creative Conceptualization: Develop a unique creative strategy that resonates with your brand values.  

– Production Design & Content Writing: Ensure all visual and written content is aligned with brand identity.  

– Brand Poster (2)  

– Brand Leaflets (1)  

– Banners – Roll-ons (1)  

 4. ADS Creations

– GIF Ads: Fun and engaging GIF ads to boost online interaction.  

– Static Ads: Visually compelling static advertisements for digital platforms.  

– Print Ads: High-quality ads designed for magazines, newspapers, etc.

 5. Online Marketing

– Social Media Marketing: Regular Instagram and Facebook posts to build and maintain brand engagement.

– Video Development:

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